Goals:
- Understand all B2B options available
- Pick the right few (not all) based on ROI, margin, ops, and brand fit
- Set clear metrics for success in B2B (not just revenue)
Key Workshops & Tools:
- B2B Opportunity Mapping Tool — match product with right channels (retailers, hospitality, corp gifting, etc.)
- Financial Modelling — what does B2B actually cost to do well?
- Minimum Viable Wholesale Offer — line sheets, SKUs, pricing tiers, terms