co-founder simon at conference
guide celia pool
guide tessa clarke
guide ben kimura gross giving a conference
a community zoom call with other founders
community of founders

Helping Impact-Startups Go Further, Faster

Scaling an impact-startup isn’t easy - but you don’t have to figure it out alone.
WONDR connects you to the people and insights that move you forward.

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In a world where founders are expected to figure it all out alone with limited time & fragmented advice—we believe there’s a better way to build.

We get it, you've seen the advice.

You've joined the communities. Downloaded the templates.

But we built WONDR anyway, because:

We’re tired of founders being handed frameworks without real support.

We’re tired of “courses” that don't fix real-world KPIs.

We’re tired of seeing impact-startups stuck in the messy middle — alone.

We believe building for people and planet shouldn't feel this hard.

We believe real change needs real community, real insight, and real action.

And we believe founders like you deserve better than figuring it out alone.

So we built something better. Let us show you.

a visual of the current woes of learning as an impact leader
our approach

Learn, Apply, Grow — Every Week

a sample of our programmes and resources

Mondays

New strategy unlocked

Each Monday, receive a practical framework or strategy that focuses on a core growth area — like customer targeting, market positioning, or building sustainable sales channels — tied to the real stages of scaling your business.

Tuesdays

Put strategy to action

Join a Guide-led session where you'll walk through how to apply the week’s strategy — with real-world examples, proven tactics, and clear steps you can adapt to your business.

a featured guide, tessa clarke
a community office hours zoom meeting

Wednesdays

Community problem-solving

In live office hours, bring your current challenges to the table — collaborate with your peers, get input from Guides, and leave with next steps you can immediately apply to move forward.

Thursdays

Live expert answers

In a live AMA session, ask experienced founders and operators direct questions about applying the week’s strategy, overcoming obstacles, or adjusting your approach based on real business conditions.

our guides and feature details
a visual representation of the messy middle

Fridays

Reflect and recharge

Wrap up the week by reviewing your wins, identifying what needs more attention, and setting small, focused goals to stay on track toward revenue growth, stronger operations, and long-term resilience.

Why WONDR?

Our learning approach combines small, actionable lessons, guided strategy tools, expert advice, and peer community to enhance your growth strategy for a sustainable business, inside and out.

the number 1

Expert-led, not lecture-led

You’ll learn directly from founders, C-suite execs, and investors who’ve built and scaled real businesses — We're partnered with some of the biggest green names in the UK/EU.

the number 2

Live, not just logged-in

We bring people together in real time to solve real problems. From live Q&As to peer-led discussions, nothing here is passive or pre-packaged.

the number 3

Tailored, not templated

We meet you where you are — whether you’re finding product-market fit, niching down, or preparing to scale. The tools and support you get reflect your actual business needs.

the number 4

Hands-on approach

This isn’t just strategy. It’s implementation. You’ll workshop ideas, test solutions, and get feedback directly from people who’ve done it before — and are doing it now.

the number 5

Small groups, big momentum

You’ll be matched with a small group of founders at your stage, so you can move faster, stay accountable, and grow together — without getting lost in a massive community.

example thumbnails from programmes we offer on the platform
STRATEGY, GUIDANCE, & GROWTH

A Peek Into What's Here

a visual example of our content

39 programmes, 100+ modules

Product & Value Clarity

Ensures your product messaging, price, and differentiation is on point; answering questions like “am I building something people will buy at scale?"

This pillar covers growth strategy, product messaging, utilizing insights & analytics, hypothesis trackers, marketing strategy, and more.

guide majd alaily

Craft the Perfect Product One-Liner

Identify the key benefits and differentiators that set your product apart. Create a one-liner that integrates these elements into a clear, memorable sentence with 3x founder, Majd Alaily.

guide faris aziz

Key Metrics for Assessing Product-Market Fit

Learn how to track, test, and adapt your business assumptions with data-driven decisions to achieve PMF with product-growth leader Faris Aziz.

guide celia pool

Applying the 4 Fits Framework to Drive Growth

Apply the 4 Fits Framework, a powerful tool for aligning your market, product, business model, and channels to achieve product-market fit and scale your business effectively. Pinpoint areas of misalignment, and create a roadmap to improve scalability, efficiency, and customer engagement. Led by Celia Pool, founder of DAME.

a visual representation of the market demand content we offer

23 programmes, 65+ modules

Market Demand

Making sales predictable, repeatable, and scalable; answering questions like “how do I create repeatable, scalable sales?”

This pillar covers marketing, sales, negotiations, conversion, strategic relationships, paid ads, B2B messaging, and much more.

guide polina changuleva

Perfect Your Partnership Pitch: Live Deck Review

In this live AMA session, award-winning partnerships expert Polina Changuleva will provide real-time feedback on select founders’ pitch decks, helping them refine their messaging, structure, and delivery for maximum impact.

guide sian conway-wood

Create Clear, Consistent Messaging That Converts

Sian reveals how to increase conversions (without increasing stress), attract high-value investors, and position your brand value. We'll identify the different audiences you communicate with & niche down your key focus. You’ll leave with a messaging hierarchy artifact tailored to your brand value; with next steps and details for validating with your audience. Led by Sian Conway-Wood

co-founder simon giving a talk at a conference

Who It's For

WONDR is built for Founders, CSuite executives, or senior leaders who want to build differently—with intention, purpose, and a genuine commitment to people and planet.

Navigating the Messy Middle

You've achieved product-market fit and raised Series A, but now face the complexities of scaling your team, operations, and impact

Purpose-Driven Leadership

You care deeply about building a company that creates positive change in the world while achieving business success.

You Value Community

You’re not just looking for answers — you want connection. You’re energized by learning alongside other founders, exchanging ideas, and contributing as much as you gain.

Founders are 7x more likely to achieve with mentors and peer support

co-founder sam reader

From the Co-Founder

It's true -- according to Startup Magazine, mentorship plays a critical role in startup success.

Our forever promise is to be an extension to your team; Our programmes adapt to ever-changing needs of a growing business. We bring in the Guides you need, when you need them.

Sam Reader, Co-Founder of WONDR

PERSONALISED SUPPORT

Meet Your Guides

guide marc sabas
Impact Venture Capitalist
Marc Sabas
Venture Capital Investment Director

Formerly Ship2b Ventures. Over 12+ years experience in early stage investments. At the crossroads of venture capital, impact & entrepreneurship, Marc utilises his skills to help build successful companies that unite good with profit.

guide emily deacon
B2B Sales
Emily Deacon
Head of Sales & Growth at 7 Clean Seas

Working for over 12 years in creating high-performing sales engines and partnerships to drive revenue lines. Emily’s specialisms are working with climate-focused entrepreneurs and impact driven businesses with a B2B approach.

guide tessa clarke
Impact Founder
Tessa Clarke
Co-Founder and CEO of OLIO

Tessa has successfully raised over $55M+. Seed to Series B in building consumer technologies that minimise food waste globally. To date over 8 million people have joined Olio and 100 million meals and 14 million household items have been successfully shared

guide nick hazell
Impact Founder
Nick Hazell
Founder of V2Foods & Alergae

Nick is a world class innovator of foods, having raised over $100M in tackling the environmental issues of feeding our growing populations.

guide elena doms
Impact Founder
Elena Doms
Head of +EARTH+

Elena's work at +EARTH+ cleans soils from pollution, capture CO2 & create circular economy through nature-based solutions. She's on advisory boards focused on climate and nature restoration. ESG advisor and specialising in climate action, nature and impact.

guide natalie binns
Sustainability Expert
Natalie Binns
Sustainable Supply Chains

Natalie has witnessed first hand the damaging and exploitative practices of the fashion buying industry- across global markets, fuelling her desire to find a solution.

guide kenny ewan
Impact Founder
Kenny Ewan
Founder of WeFarm

Kenny Ewan is a highly experienced CEO, entrepreneur, and impact-leader. Raising over $35M in venture capital and leading WeFarm to become the world’s largest farming network with over 3.5 million users by 2022. Kenny is also a cofounder at Bramble Club.

guide tom mcgillycuddy
Impact Venture Capitalist
Tom McGillycuddy
CEO & Founder of CIRCA5000

Tom has 10 years of investment management experience, starting his career at Barclays before moving to Wellington Management where he was part of the founding team of their $2B Global Impact Fund. He is a CFA Charterholder and the Co-Founder of ‘the investment platform of the future’, CIRCA5000, and has raised over $5M in venture capital.

guide celia pool
Impact Founder
Celia Pool
Founder of Dame

Celia co-founded DAME, the award-winning, innovative consumer product brand making periods better for people and the planet, raising over £1M through crowdfuning. Winner of the Veuve Clicquot Bold Women award and Innovate UK's Women in Innovation.

guide ben kimura gross
B2B Sales Negotiation
Ben Kimura-Gross
Expert Negotiation Trainer

Ben Kimura-Gross is a highly experienced negotiator, with over 10 years of experience and a great perspective-switching skills and an empathetic trust-builder. Ben works closely with Green tech and sustainability leaders.

guide radu gabriel judele
Co-Founder
Radu Gabriel Judele
Ethical Marketer & Growth Expert

 Co-Founder of Ethical HQ and Coffee Nerdery, Radu is an expert in Demand Generation, B2B Marketing, and Marketing Automation. Exp helping B2B software companies increase qualified leads and optimize revenue growth while grounded in ethical marketing and a deep understanding of behavioral science.

guide serena bonomi
Sustainability Expert
Serena Bonomi
Strategy & Innovation Advisor for the Circular Economy

12+ years of expertise in the Circular Economy, specializing in designing sustainable business models and piloting circular products. Serena has led groundbreaking initiatives like VF Corp’s Cradle to Cradle-certified outerwear, driving innovation at the intersection of sustainability, technology, and design.

MEMBERSHIP PLANS

Pricing Options

Bi-annual

6 month commitment

£175
/month
£1050
/month
*Billed bi-yearly
Get started
100% money back guarantee
2 x Live Guided programmes
Accelerator series
AMAs and workshops
£10,000s in discounts
Exclusive leadership community
SAVES 15% (£300!)
Yearly

*billed £150 monthly

£1,800
£1800
/year
*billed per year
Get Started
100% money back guarantee
Unlimited Lives
Accelerator series, AMAs & Workshops
Dedicated support manager
£10,000s in discounts
Exclusive leadership community
TESTIMONIALS

From Our Community

community member ayana ames
"WONDR is an amazing community I'm thrilled to be a part of"

"I stumbled upon it after seeing a post last year that was suggested to me from Serena Bonomi's page and reached out to join her AMA last spring. Crazy to think it's already been nearly a year (if not already) since that first meeting. I learned so much and gained a lot of insight which then catapult me into the Untangling Circularity coalition.

The highlights my weeks last spring were those back to back meetings every Wednesday morning."

Ayana Ames

Founder and CEO of Am.A-line Collections
community member tatiana maino
Tatiana Maino
Impact Founder & CEO @ Oocca

I’m grateful to have been part of the WONDR community for almost a year—it's been an incredible experience. Building a sustainable business comes with unique challenges, and having access to a network of like-minded founders, real-world insights, and practical tools has made all the difference.

Through various webinars designed for impact-driven founders, I’ve gained valuable, actionable strategies and built lifelong connections with mentors like Ben Kimura-Gross and Sam Reader. The deep discussions and thought-provoking conversations led to several aha moments that helped me navigate key pivots.

community member anastasia kireeva
Anastasia Kireeva
Global Employer Brand Lead

Elena is an absolute inspiration - she shared with me a lot of valuable insights on how to develop confidence on stage, improve speaking skills and start building my own brand to reach the goals I have set for myself. I got a lot of helpful ideas and resources from Elena and I am super grateful'

community member gavin taylor
Gavin Taylor
Owner/Founder of Dot & Lola

”WONDR has created a platform for businesses that are making a difference and improving our planet!

Their platform helps you navigate the business world. From investment, marketing to sales! I was sceptical that other businesses want to see us succeed. WONDR came along and smashed my beliefs and showed me there are independent companies who want you to succeed for the good of humanity!”

community member becky rowland
Becky Rowland
B2B Specialist, Marketing, and Content Executive

“A fantastic community of progress focused individuals encouraging each other to do better with tangible solutions."

community member leo brucato
Leonardo Brucato
Systemic and Service Designer

"The session with Serena was valuable. Her insights and advice were beneficial. She provided me with 2-3 actionable suggestions on how to pursue my sustainability goals."

community member and guide elena doms
community member richard
community member
4.9
Reviewed by founders like you
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community member dominic hammann
Dominic Hammann
Founder of Portance

"The meeting with Celia was great, but I wish we'd had more time. I'd like to have more time with Celia in the future!"

community member joy njeri
Joy Njeri
Founder of Fruity Pap, Consultant for Doughnut Economy & Climate Justice

"It’s a beautiful space that I can tell from my experience’ … I totally love the platform and it’s people, It’s such a lovely community and discussion space. I am totally sold."

community member francesco cappellini
Francesco Cappellini
Director at Sgaia Foods, Founder at Nopla

"I love connecting with like minded people who are working towards solutions for a sustainable future."

community member and guide polina changuleva
"If you're an impact founder or leader looking for a community full of resources & support, I highly suggest you check it out and reach out to WONDR's amazing Co-Founders"

"I would absolutely recommend WONDR to other experts. The team’s professionalism, warmth, and dedication to creating meaningful experiences for both speakers and attendees are unparalleled. It’s rare to find such a collaborative and welcoming environment, and I would be thrilled to work with them again in the future.

Overall, I had a fantastic experience and felt honored to contribute to such a vibrant and engaged community. I look forward to any future opportunities to collaborate with WONDR and continue supporting founders around the world. That leads me to say, if you're an impact founder or leader looking for a community full of resources and support, I highly suggest you check it out and reach out to WONDR's amazing co-Founders, Sam Reader and Simon Jones, who both instantly welcomed me and others. Their input, support, and drivers to help build solutions for all of their members is astounding."

Polina Changuleva

Founder of Same But Different Consultancy and Brand Partnership House

Ready to Build Differently?

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FAQs

Everything you need to know before (and after) joining WONDR.

How do I learn on WONDR?

WONDR is built around active, cohort-based learning — designed to help you develop both skills and mindset through multiple formats:

  • Programs & Masterclasses: Self-paced lessons from expert Guides, showing you how to apply tools and approaches.
  • Artefacts & Podcasts: Actionable frameworks, templates, and conversations that help you de-risk key business challenges.
  • Live AMAs & Office Hours: Real-time sessions where you can ask Guides anything and get direct feedback on your work.
  • On-Demand Library: Recorded lessons and materials available anytime you can’t make it live.
  • Community of Practice: Connect with peers to workshop ideas, share insights, and apply learnings together.

All formats are designed to meet you where you are — whether you're looking for inspiration, implementation support, or direct feedback on your challenges.

What are the membership fees?

Membership is £150/month, or you can save with a 6-month plan for £1,050 or a 12-month plan for £1,800. (Approx. $190.50 USD/month, $1,333.50 for 6 months, or $2,286.00 for 12 months.)

Your membership gives you access to £10,000s in monthly business support, mentorship, and guidance.

We also offer a 21-day trial, which unlocks £1,000s worth of value right away — including expert advice that can directly impact your KPIs.

Want to extend your access? You can earn free months by inviting other Founders, Leaders, or colleagues to join.

Are your Guides really founders from the real world?

Yes — every Guide at WONDR has actually built something. They’re not just theorists or advisors — they’ve founded, scaled, funded, and sometimes failed businesses of their own.

From VC-backed startups to mission-led ventures, our Guides bring real-world experience, not just playbooks. You’ll learn from people who’ve been in the trenches and are here to share what actually works — not just what sounds good on paper.

What is an AMA at WONDR?

AMAs (Ask Me Anything sessions) are live, interactive conversations with our Guides. They’re your chance to bring real-time questions about your business, implementation challenges, or strategic decisions — and get honest, experienced insights on the spot.

Every AMA is designed to be practical, founder-focused, and flexible — come with a question, or just listen in and learn from others in the community.

What is the Community of Practice at WONDR?

Our Community of Practice is a space where members connect to deepen their learning, swap stories, and apply new concepts together.

Think of it as a regular check-in with like-minded founders — not to pitch or posture, but to reflect on what’s working, what’s stuck, and how you’re putting new ideas into practice. It’s guided, collaborative, and built around shared growth.

Do I get access to a real person at WONDR?

Yes — you’ll have a direct line to the WONDR team with daily support available five days a week. Every two weeks, we’ll also check in with you to align on what outcomes, topics, challenges, or goals you want to focus on next.

We believe the future of learning is personal. That’s why we take a learner-first approach, building pathways that are tailored to your needs, not just what’s trending.

If you have any questions or want to learn more about what the experience is like, feel free to reach out anytime at communityteam@mywondr.co.

How does WONDR approach sustainability and data security?

Your security is a top priority — and so is our planet.

WONDR is built on infrastructure that’s both secure and climate-conscious. Our servers are hosted on Amazon Web Services (AWS), one of the world’s most trusted and robust cloud providers. AWS is part of The Climate Pledge, committing to net-zero carbon emissions by 2040 — a full decade ahead of the Paris Agreement — and aims to power all operations with 100% renewable energy by 2025.

We’re also actively working on additional initiatives to reduce our environmental footprint and ensure our platform aligns with the kind of future we all want to build. Ask us how!

Can I cancel my subscription?

Yes — you can cancel at any time. While we recommend committing to at least 3 months to see meaningful impact on your KPIs, there are no long-term contracts. And if you don’t feel your business is improving through our collaboration, you can request a full refund — no hard feelings.

How are my personal details treated?

We take your privacy seriously. Unlike traditional platforms, we’ll never sell your data. Your information is secure, encrypted at rest, and handled with care. You can see more in our privacy policy here.