What’s the messy middle? If you’re out of the honeymoon phase of entrepreneurship but haven’t reached the maturity of a successful business with a solid customer base, then you’re in it!
We provide strategic tools, guidance, frameworks, and artefacts to help you move forward — with confidence. WONDR doesn’t just tell you what to do. We show you how to implement each strategy with real-world use cases that unpack the what, why, and how behind every tool in your kit.
Our paths are built to mirror the real journey founders face — crafted by those who’ve found their way through the trials, tangles, and turning points of the messy middle.
Get Started Free
WONDR meets you in the middle of the chaos, helping you focus on what matters most right now —ensuring you make fewer costly mistakes and maintain investor interest.
Apply what you learn through live discussions, peer support, and practical artefacts you can use immediately. Streamline operations, optimise cash flow, and build a foundation that lasts.
Get direct access to strategies, tools, and unfiltered advice from CSuite execs, investors, and operators who help you build the right retail, DTC, and wholesale growth —to prove you’re investor-ready.
You’ve scaled a sustainable product — but feel stuck between what’s working and what needs to change.
Growth has slowed down or plateaued, even though the demand should be there.
You’re facing the complex, daily challenges that come with product-market fit, strategic decision-making..
— resource constraints, leadership dilemmas, self-doubt, external pressure, and everything in between.
.png)
What’s harder to understand are the strategies and decisions you need to make to be successful. Made harder by the fact you’re alone or in a small team.
Mentors can be expensive and offer a single perspective
Accelerators push you down a set track, eat up your time, or demand equity
Slack communities feel nice, but often lack depth, accountability, or action
Margins, inventory, and distribution can kill growth before you ever get a shot at funding; and when you don’t get it right, it’s on you. That’s exhausting— and it’s avoidable.
After years of research and development, every founding team, leader and entrepreneur ends up at the same point - do you have product market fit? Are your business foundations in place?
Can you do this all yourself? Sure.
But as a founder myself, I’ve made a lot of mistakes, wasted months (amounting to years) and spent £10,000s on bad decisions. Of course, mistakes and failure are a natural part of the entrepreneurial journey but in this day and age—and take it from it — it doesn’t need to be that hard.
Sophie O’Brien founded Pollen to rehumanize recruitment, addressing the disconnect between job seekers and fair hiring practices. Motivated by her own frustrating job search, Sophie built a feedback-driven recruitment platform offering meaningful opportunities, especially for marginalized groups. Her ethos centers on transparency, empathy, and constructive feedback. Sophie challenges industry norms, encouraging businesses to remove barriers and rethink their hiring strategies.
Read Pollen's story →
Michaela Stephen, co-founder of MATR, is transforming the hospitality industry with circular economy solutions. Inspired during an online impact-thon, Michaela and her co-founder tackled the staggering issue of 30 million mattresses ending up in European landfills annually. MATR now provides sustainable mattress solutions to hotels across Austria and Germany, addressing waste and creating eco-friendly options.
Read MATR's story →
Lisa Rabone, founder of Concept Zero, is on a mission to integrate sustainability into business decisions. With a background in data strategy, Lisa discovered the immense environmental cost of digital technology, sparking her purpose-driven journey. Concept Zero empowers organizations to measure their impact and incorporate human, planetary, and digital intelligence into their processes.
Read ConceptZero's story →
César Ames, founder of Clean Something for Nothing, turned a hobby of picking up trash during camping trips into a global community-driven initiative. With the help of co-founder Lester, they developed an app in 2022 focused on ease of use, enabling over 5,000 cleanups across 71 countries and collecting 740,000 kilos of trash.
Read CSFN's story →
6-month commitment
"I stumbled upon it after seeing a post last year that was suggested to me from Serena Bonomi's page and reached out to join her AMA last spring. Crazy to think it's already been nearly a year (if not already) since that first meeting. I learned so much and gained a lot of insight which then catapult me into the Untangling Circularity coalition.
The highlights my weeks last spring were those back to back meetings every Wednesday morning."
I’m grateful to have been part of the WONDR community for almost a year—it's been an incredible experience. Building a sustainable business comes with unique challenges, and having access to a network of like-minded founders, real-world insights, and practical tools has made all the difference.
Through various webinars designed for impact-driven founders, I’ve gained valuable, actionable strategies and built lifelong connections with mentors like Ben Kimura-Gross and Sam Reader. The deep discussions and thought-provoking conversations led to several aha moments that helped me navigate key pivots.
Elena is an absolute inspiration - she shared with me a lot of valuable insights on how to develop confidence on stage, improve speaking skills and start building my own brand to reach the goals I have set for myself. I got a lot of helpful ideas and resources from Elena and I am super grateful'
”WONDR has created a platform for businesses that are making a difference and improving our planet!
Their platform helps you navigate the business world. From investment, marketing to sales! I was sceptical that other businesses want to see us succeed. WONDR came along and smashed my beliefs and showed me there are independent companies who want you to succeed for the good of humanity!”
“A fantastic community of progress focused individuals encouraging each other to do better with tangible solutions."
"The session with Serena was valuable. Her insights and advice were beneficial. She provided me with 2-3 actionable suggestions on how to pursue my sustainability goals."
"The meeting with Celia was great, but I wish we'd had more time. I'd like to have more time with Celia in the future!"
"It’s a beautiful space that I can tell from my experience’ … I totally love the platform and it’s people, It’s such a lovely community and discussion space. I am totally sold."
"I love connecting with like minded people who are working towards solutions for a sustainable future."
.png)
"From start to finish, the support and communication from the WONDR team were outstanding. Both Eleanor and Mandie made sure I felt welcomed, informed, and supported every step of the way. Their clear, thoughtful approach to collaboration made the entire process seamless and enjoyable. They really took the time to understand my needs, ways of working and goals, and I felt like a true partner throughout.
I would absolutely recommend WONDR to other experts. The team’s professionalism, warmth, and dedication to creating meaningful experiences for both speakers and attendees are unparalleled. It’s rare to find such a collaborative and welcoming environment, and I would be thrilled to work with them again in the future.
Overall, I had a fantastic experience and felt honored to contribute to such a vibrant and engaged community. I look forward to any future opportunities to collaborate with WONDR and continue supporting founders around the world. That leads me to say, if you're an impact founder or leader looking for a community full of resources and support, I highly suggest you check it out and reach out to WONDR's amazing co-Founders, Sam Reader and Simon Jones, who both instantly welcomed me and others. Their input, support, and drivers to help build solutions for all of their members is astounding."
WONDR is all about active learning amongst cohorts. We host sessions to develop skills and mindset training, from a range of formats:
The membership is £150 per month (£1,050 for 6 months / £1,800 for 12 months) to access £10,000s of monthly guidance and business support. That's $190.50 USD per month or $1,333.50 for 6 months / $2,286.00 for 12 months.
There is also a trial period of 21 days which starts when you sign up. This will give you access to £1,000s worth of mentorship, advice, guidance and business support that directly impacts your KPIs. Plus, you can earn months of free access by inviting other Founders, Leaders or colleagues to the membership.
The fundraising element of the programme is more to do with the milestones that a lot of Founders are aiming for. Of course, you don't have to raise more money, which is why the core of the programme is to help with revenue generation and building a business of measurable impact.
Typically fundraising can take 3-6 months and the most investible companies are those that are growing. That’s why we’ve designed this programme to be more about growth and measuring your impact. Even if you decide not to raise, by the end of the programme, you’ll have a growing business or your money back. Plus, that means more negotiation power and control on the valuation if you do decide to raise.
Absolutely. We can produce VAT invoices for your business, wherever you are in the world, so that management can recover the cost of your learning and development. If you’re a Founder or C-Suite Leader, we’ve put a template together to inform your board of the benefits of this investment - Asking the Board for a WONDR Membership.
If you’re an senior exec, we’ve also put a template together for how you could ask your business to cover the fees - Asking Management for Learning & Development
Once a live event ends, we upload all content into the platform. For community only events, you'll need to log in before you can access the recordings. For public events, they'll become available on our website here, under "events".
Yes, you’ll have a direct line with daily support - 5 days a week, to the team on WONDR. Plus, every two weeks we’ll have check-ins as to what outcomes and topics you want to learn more about or what hurdles and goals you have.
We understand that the future of learning is becoming more personalised. We believe in a learner-first approach to build pathway that are unique to you. So, we want to make our learning experience as tailored to your needs as possible.
Feel free to always send a note to communityteam@mywondr.co if you’d like to ask more about the experience.
Whilst your security is critical, impact on climate change is also important. We acknowledge that human-induced climate change is a real and serious threat. The WONDR network is set to be supported by 100% renewable energy. There are a number of initiatives we're consciously working towards. The main point here is about our servers:
We take personal data very seriously. Unlike traditional social platforms, who sell your data - we’ll never sell your information. It’s secure and encrypted at rest. You can see more in our privacy policy here.
Yes, we are free on the App Store and Play store. We also have a desktop experience to access content on larger screens. Check out our roadmap here.
Yes. You can cancel at any point. The programme requires at least 3 months to see an impact on your KPIs but there are no monthly contracts. You can also request a full refund if you’re not satisfied your business is improving through our collaboration.
If you’re looking to get to know more about us, join Sam's newsletter, where he shares openly about what we’re working on here at WONDR and what we have planned for the future.
