INTRODUCING WONDR;
A COMMON
Thread for
founders
who feel lost in the tangles of the messy middle.
WONDR is a community learning platform designed for sustainable product startups navigating the messy middle.

What’s the messy middle? If you’re out of the honeymoon phase of entrepreneurship but haven’t reached the maturity of a successful business with a solid customer base, then you’re in it!

We provide strategic tools, guidance, frameworks, and artefacts to help you move forward — with confidence. WONDR doesn’t just tell you what to do. We show you how to implement each strategy with real-world use cases that unpack the what, why, and how behind every tool in your kit.

Our paths are built to mirror the real journey founders face — crafted by those who’ve found their way through the trials, tangles, and turning points of the messy middle.

Get Started Free
In every founder’s story, there’s a common thread —ours helps you find yours.
Our platform contains the insights, clarity, and guidance that tie it all together.
Explore and learn when you have the time — or smash KPIs and turn risk into opportunity every week.

We focus on continuous improvement of your business fundamentals

Start getting unstuck—immediately

WONDR meets you in the middle of the chaos, helping you focus on what matters most right now —ensuring you make fewer costly mistakes and maintain investor interest.

Re-align & ramp up

Apply what you learn through live discussions, peer support, and practical artefacts you can use immediately. Streamline operations, optimise cash flow, and build a foundation that lasts.

Continuity & guidance through the chaos

Get direct access to strategies, tools, and unfiltered advice from CSuite execs, investors, and operators who help you build the right retail, DTC, and wholesale growth —to prove you’re investor-ready.

It's time to shift tactics

You’ve scaled a sustainable product — but feel stuck between what’s working and what needs to change.

Growth has slowed down or plateaued, even though the demand should be there.

You’re facing the complex, daily challenges that come with product-market fit, strategic decision-making..

— resource constraints, leadership dilemmas, self-doubt, external pressure, and everything in between.

Start untangling your messy middle

The founder journey is hard, but it doesn't have to be.

What’s harder to understand are the strategies and decisions you need to make to be successful. Made harder by the fact you’re alone or in a small team.

  • Mentors can be expensive and offer a single perspective

  • Accelerators push you down a set track, eat up your time, or demand equity

  • Slack communities feel nice, but often lack depth, accountability, or action

Margins, inventory, and distribution can kill growth before you ever get a shot at funding; and when you don’t get it right, it’s on you. That’s exhausting— and it’s avoidable.

After years of research and development, every founding team, leader and entrepreneur ends up at the same point - do you have product market fit? Are your business foundations in place?

Can you do this all yourself? Sure.

But as a founder myself, I’ve made a lot of mistakes, wasted months (amounting to years) and spent £10,000s on bad decisions. Of course, mistakes and failure are a natural part of the entrepreneurial journey but in this day and age—and take it from it — it doesn’t need to be that hard.

I'm Sam, the CEO and Co-founder of WONDR. Allow me to share how incredibly passionate I am about this mission— our forever promise is to be an extension to your team; always by your side. The programme adapts to your needs overtime and we bring in the guides you need, when you need them.

Friends of WONDR — doing good, building better

01

Sophie O'Brien, Pollen

Challenging the Norms of Hiring

Rehumanising Recruitment: Sophie’s Mission to Transform Hiring with Pollen

Sophie O’Brien founded Pollen to rehumanize recruitment, addressing the disconnect between job seekers and fair hiring practices. Motivated by her own frustrating job search, Sophie built a feedback-driven recruitment platform offering meaningful opportunities, especially for marginalized groups. Her ethos centers on transparency, empathy, and constructive feedback. Sophie challenges industry norms, encouraging businesses to remove barriers and rethink their hiring strategies.

Read Pollen's story →
02

Michaela Stephen, MATR

Tackling 30Mil Mattress in Landfills

Pioneering Circular Economy Solutions in the Hospitality Industry

Michaela Stephen, co-founder of MATR, is transforming the hospitality industry with circular economy solutions. Inspired during an online impact-thon, Michaela and her co-founder tackled the staggering issue of 30 million mattresses ending up in European landfills annually. MATR now provides sustainable mattress solutions to hotels across Austria and Germany, addressing waste and creating eco-friendly options.

Read MATR's story →
03

Lisa Rabone, Concept ZERO

Digital Sustainability

Unlocking the Power of Sustainability: A Founder’s Journey

Lisa Rabone, founder of Concept Zero, is on a mission to integrate sustainability into business decisions. With a background in data strategy, Lisa discovered the immense environmental cost of digital technology, sparking her purpose-driven journey. Concept Zero empowers organizations to measure their impact and incorporate human, planetary, and digital intelligence into their processes.

Read ConceptZero's story →
04

César González Fernández, CSFN

From Hobby to Global Initiative

Building a Sustainable Movement

César Ames, founder of Clean Something for Nothing, turned a hobby of picking up trash during camping trips into a global community-driven initiative. With the help of co-founder Lester, they developed an app in 2022 focused on ease of use, enabling over 5,000 cleanups across 71 countries and collecting 740,000 kilos of trash.

Read CSFN's story →

Membership & Pricing

Bi-annual
£175/mo

6-month commitment

100% money back guarantee
Community of peers
AMAs & Workshops
2x live programmes
£10,000s in SaaS discounts
Private community
Yearly, 12 month commitment
£1800/yr
Save 20% with the annual plan
100% money back guarantee
Unlimited live programmes
Community of peers
AMAs & Workshops
£10,000s in SaaS discounts

You’re in great company— hear from people building with us

"WONDR is an amazing community I'm thrilled to be a part of"

"I stumbled upon it after seeing a post last year that was suggested to me from Serena Bonomi's page and reached out to join her AMA last spring. Crazy to think it's already been nearly a year (if not already) since that first meeting. I learned so much and gained a lot of insight which then catapult me into the Untangling Circularity coalition.

The highlights my weeks last spring were those back to back meetings every Wednesday morning."

Ayana Ames

Founder and CEO of Am.A-line Collections
Tatiana Maino
Impact Founder & CEO @ Oocca

I’m grateful to have been part of the WONDR community for almost a year—it's been an incredible experience. Building a sustainable business comes with unique challenges, and having access to a network of like-minded founders, real-world insights, and practical tools has made all the difference.

Through various webinars designed for impact-driven founders, I’ve gained valuable, actionable strategies and built lifelong connections with mentors like Ben Kimura-Gross and Sam Reader. The deep discussions and thought-provoking conversations led to several aha moments that helped me navigate key pivots.

Anastasia Kireeva
Global Employer Brand Lead

Elena is an absolute inspiration - she shared with me a lot of valuable insights on how to develop confidence on stage, improve speaking skills and start building my own brand to reach the goals I have set for myself. I got a lot of helpful ideas and resources from Elena and I am super grateful'

Gavin Taylor
Owner/Founder of Dot & Lola

”WONDR has created a platform for businesses that are making a difference and improving our planet!

Their platform helps you navigate the business world. From investment, marketing to sales! I was sceptical that other businesses want to see us succeed. WONDR came along and smashed my beliefs and showed me there are independent companies who want you to succeed for the good of humanity!”

Becky Rowland
B2B Specialist, Marketing, and Content Executive

“A fantastic community of progress focused individuals encouraging each other to do better with tangible solutions."

Leonardo Brucato
Systemic and Service Designer

"The session with Serena was valuable. Her insights and advice were beneficial. She provided me with 2-3 actionable suggestions on how to pursue my sustainability goals."

4.9
Reviewed by founders like you
Get Started
Dominic Hammann
Founder of Portance

"The meeting with Celia was great, but I wish we'd had more time. I'd like to have more time with Celia in the future!"

Joy Njeri
Founder of Fruity Pap,Consultant for Doughnut Economy & Climate Justice

"It’s a beautiful space that I can tell from my experience’ … I totally love the platform and it’s people, It’s such a lovely community and discussion space. I am totally sold."

Francesco Cappellini
Director at Sgaia Foods, Founder at Nopla

"I love connecting with like minded people who are working towards solutions for a sustainable future."

"If you're an impact founder or leader looking for a community full of resources & support, I highly suggest you check it out and reach out to WONDR's amazing Co-Founders"

"From start to finish, the support and communication from the WONDR team were outstanding. Both Eleanor and Mandie made sure I felt welcomed, informed, and supported every step of the way. Their clear, thoughtful approach to collaboration made the entire process seamless and enjoyable. They really took the time to understand my needs, ways of working and goals, and I felt like a true partner throughout.

I would absolutely recommend WONDR to other experts. The team’s professionalism, warmth, and dedication to creating meaningful experiences for both speakers and attendees are unparalleled. It’s rare to find such a collaborative and welcoming environment, and I would be thrilled to work with them again in the future.

Overall, I had a fantastic experience and felt honored to contribute to such a vibrant and engaged community. I look forward to any future opportunities to collaborate with WONDR and continue supporting founders around the world. That leads me to say, if you're an impact founder or leader looking for a community full of resources and support, I highly suggest you check it out and reach out to WONDR's amazing co-Founders, Sam Reader and Simon Jones, who both instantly welcomed me and others. Their input, support, and drivers to help build solutions for all of their members is astounding."

Polina Changuleva

Founder of Same But Different Consultancy and Brand Partnership House

Start untangling your messy middle

FAQ

How do I learn on WONDR?

WONDR is all about active learning amongst cohorts. We host sessions to develop skills and mindset training, from a range of formats:

  • Programmes & Masterclasses: self-paced explanations from Guides on how to use the tools
  • Artefacts & Podcasts: tools, frameworks and conversations explaining how to implement tactics to derisk business challenges
  • Live AMAs & Office Hours: time with Guides live to ask them anything about how to implement ideas and discuss your challenges first hand
  • On-demand: libraries of recorded lessons and course material are unlocked for when you can’t make the live discussions
  • Community of Practice: time to meet with peers to discuss what is being learnt on WONDR and how to execute properly with the help of outs
What are the membership fees?

The membership is £150 per month (£1,050 for 6 months / £1,800 for 12 months) to access £10,000s of monthly guidance and business support. That's $190.50 USD per month or $1,333.50 for 6 months / $2,286.00 for 12 months.

There is also a trial period of 21 days which starts when you sign up. This will give you access to £1,000s worth of mentorship, advice, guidance and business support that directly impacts your KPIs. Plus, you can earn months of free access by inviting other Founders, Leaders or colleagues to the membership.

I don’t need to fundraise for another 6-12 months

The fundraising element of the programme is more to do with the milestones that a lot of Founders are aiming for. Of course, you don't have to raise more money, which is why the core of the programme is to help with revenue generation and building a business of measurable impact.  

Typically fundraising can take 3-6 months and the most investible companies are those that are growing. That’s why we’ve designed this programme to be more about growth and measuring your impact. Even if you decide not to raise, by the end of the programme, you’ll have a growing business or your money back. Plus, that means more negotiation power and control on the valuation if you do decide to raise.

Can I allocate the membership investment to my business?

Absolutely. We can produce VAT invoices for your business, wherever you are in the world, so that management can recover the cost of your learning and development. If you’re a Founder or C-Suite Leader, we’ve put a template together to inform your board of the benefits of this investment - Asking the Board for a WONDR Membership.

If you’re an senior exec, we’ve also put a template together for how you could ask your business to cover the fees - Asking Management for Learning & Development

How do I access recordings from workshops or events?

Once a live event ends, we upload all content into the platform. For community only events, you'll need to log in before you can access the recordings. For public events, they'll become available on our website here, under "events".

Do I get access to a real person at WONDR?

Yes, you’ll have a direct line with daily support - 5 days a week, to the team on WONDR. Plus, every two weeks we’ll have check-ins as to what outcomes and topics you want to learn more about or what hurdles and goals you have.

We understand that the future of learning is becoming more personalised. We believe in a learner-first approach to build pathway that are unique to you.  So, we want to make our learning experience as tailored to your needs as possible.

Feel free to always send a note to communityteam@mywondr.co if you’d like to ask more about the experience.

How sustainable are your servers?

Whilst your security is critical, impact on climate change is also important. We acknowledge that human-induced climate change is a real and serious threat. The WONDR network is set to be supported by 100% renewable energy. There are a number of initiatives we're consciously working towards. The main point here is about our servers:

  • Our servers are hosted by Amazon Web Services (AWS), which is one of the most robust, secure and efficient providers of cloud computing in the world.
  • AWS has created The Climate Pledge, Amazon’s commitment to achieving net-zero carbon emissions by 2040 - ten years ahead of the Paris Agreement. As part of this pledge, there are goals to power operations with 100% renewable energy by 2025.
How are my personal details treated?

We take personal data very seriously. Unlike traditional social platforms, who sell your data - we’ll never sell your information. It’s secure and encrypted at rest. You can see more in our privacy policy here.

Is there an app?

Yes, we are free on the App Store and Play store. We also have a desktop experience to access content on larger screens. Check out our roadmap here.

Can I cancel my subscription?

Yes. You can cancel at any point. The programme requires at least 3 months to see an impact on your KPIs but there are no monthly contracts. You can also request a full refund if you’re not satisfied your business is improving through our collaboration.

Signup to Sam’s newsletter (CoFounder & CEO) for more

If you’re looking to get to know more about us,  join Sam's newsletter, where he shares openly about what we’re working on here at WONDR and what we have planned for the future.