For the Builders, Leaders, and Problem-Solvers

Our mission is to give today’s changemakers the clarity, tools, and community they need to solve the hard problems and scale what matters.

Built alongside some of the world's biggest names in the sustainable space

The Future Belongs to the Builders Who Learn Together

the why

A Better Way to Learn and Lead

Hi, I’m Sam — co-founder of WONDR. For nearly a decade, I’ve worked alongside impact-driven startups, connecting thousands of people across industries who are building for people and planet.

Over time, one thing became clear: the most powerful catalyst for progress isn’t just access to knowledge — it’s access to each other.

Traditional education gave us the moon landing, lifesaving vaccines, and global infrastructure. But the system hasn’t kept up with the world we now live in — one where information is everywhere, innovation is constant, and the problems we face demand action, not just answers.

Today’s builders, leaders, change-makers don’t need more degrees. They need better decisions. Stronger networks. Smarter tools. They need to learn while doing — and do while learning. That’s why we built WONDR.

the problem

The System Wasn't Built For You

Learning today is non-stop and way too fragmented. Impact-leaders are overwhelmed by information, isolated from peers, and pressured to scale without the clarity, confidence, or support they really need.

On top of that, the stakes are high. Automation is widening skill gaps. Climate change is forcing us to rethink what progress looks like. And startup teams are expected to move fast, often without guidance, without rhythm, and without rest.

By 2030, we’ll need over 100 million teachers to meet global learning demand. That’s not possible through traditional systems. It’s time we shift from the age of knowledge… to the age of action.

the shift

From Knowing to Doing, Together

WONDR is a business growth and leadership platform built for sustainability-focused consumer product leaders and operators navigating the messy middle — the hard parts no one prepares you for.

We help you scale from £50K to £500K+ MRR with:

  • Expert-led workshops and practical growth frameworks
  • Strategic microlearning tools
  • PMF and go-to-market readiness
  • Weekly founder pods for real-time accountability
  • A trusted network of like-minded leaders and operators
  • You’ll move from “stuck and scattered” to “focused and in control” — without compromising your mission.

    the vision

    Education for Everyone, Not the Few

    We believe creativity, curiosity, and collaboration are the real tools of transformation. That intelligence isn’t about memory — it’s about momentum.

    Our mission is to unlock the full potential of impact-leaders and give them the clarity, rhythm, and support to build high-impact businesses that improve both profit and planet.

    WONDR is more than a platform. It’s a shift toward a more accessible, action-oriented way of learning — where knowledge becomes progress, and growth is something we build together.

    Because your potential is limitless...and no one should have to figure it out alone.

    The Future is Now

    There is a surge of people starting businesses tackling environmental and social issues focused on creating new products and business models that are good for people and the planet. We've created a safe place to nurture and accelerate that growth.

    11k+
    sustainably driven E-commerce founders in the world
    45k+
    environmentally & socially focused Ecopreneurs (N.A & EU)
    $200B+
    in global private equity + VC funding went toward green companies in 2023.
    96M+
    Green Economy/Talent professionals in NA & EU.

    Our Values

    Sustainable Innovation

    The next generation of iconic brands won’t just be sustainable; they’ll be smart, strategic, and deeply human — where doing the right thing is also the most commercially successful path forward.

    Authentically Curious

    We believe real growth starts with authenticity. By leading with integrity, curiosity, and care, we solve meaningful problems and lift others as we go.

    Better Together

    We believe the future is shaped and built through collective action. By combining imagination, ability, and shared vision, we unlock limitless potential.

    Our team

    Meet the People Behind the Scenes

    Sam Reader
    CEO & Co-Founder

    Sam ensures members are supported in building businesses that define a new normal for the future of work. He’s passionate about lifelong learning, the creative arts, community, and creating positive impact.

    Simon Jones
    Co-Founder

    Simon leads the product development at WONDR - deciding on the priorities and roadmap for our platform. Enjoys football , skiing, and would love to see more of the world.

    Jemima Goss
    Community Manager

    Jemima builds strong relationships with members, helping them stay engaged and succeed. She anticipates their needs and works closely with Instructional Design to shape new content and programmes.

    Eleanor Roads
    Guide Success Manager

    Eleanor builds and manages Guide relationships, ensuring they deliver high-quality content that helps founders de-risk and grow.  In her free time, she creates stained glass art.

    Mandie Kramer
    Fractional Head of Learning and Program Development

    Mandie designs and delivers a monthly schedule of content that directly supports product founders’ goals and challenges, continuously improving it based on founder feedback and data.

    Isabel Sturt
    Content Marketing

    Izzy transforms our content into engaging learning materials that drive awareness, traffic, and community growth.

    Meghan Logan
    Head of Product and Design

    Meghan designs platform experiences that make learning fun and intuitive, drawing on research to deeply understand user needs. She loves her dog Goose, playing guitar, building things, and talking about design.

    Stay in the loop

    News & Updates

    Introducing Our C-Suite Leadership Program

    This isn’t just another accelerator—it’s an immersive, action-based journey.

    Join Our Weekly Newsletter!

    We're excited to introduce our weekly newsletter! You can expect actionable tips and strategies, founder stories, opportunities to de-risk, and much more.

    Listen to Sam Talk Product Market Fit on ProductTank

    This 2021 ProductTank Birmingham talk from Sam Reader, Co-Founder and CEO at Wondr, shares challenges, lessons, and ‘aha’ moments from his team’s journey at Wondr and their quest to find product-market fit.

    Join the Movement

    We’re building a better way to grow, and we’d love to build it with you.

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