Changing the way impact startups build and grow their products
Founders deserve better than templated advice. It’s time for something real.
We’re guided by a simple principle: Your potential is limitless
WONDR is a business growth and leadership platform built for sustainability-driven consumer product founders navigating the messy middle of startup life. We support founders who are scaling from £50K to £500K+ MRR with practical tools, expert-led workshops, and a community of like-minded leaders.
Our membership is designed to help purpose-driven founders faster decisions, avoid costly mistakes, and build high-impact businesses that are both profitable and planet-positive.
Through strategic microlearning, PMF readiness tools, founder accountability pods, and access to industry experts, WONDR gives entrepreneurs the clarity, rhythm, and support they need to move from overwhelmed to in control—without compromising on their values.
We partner with organizations that serve this ambitious, time-stretched audience and communities—who are looking for meaningful ways to help their ecosystem thrive.
For people, planet, and possibility
There is a surge of people starting businesses tackling environmental and social issues focused on creating new products and business models that are good for people and the planet. We've created a safe place to nurture and accelerate that growth.
Built alongside some of the world's biggest names in the sustainable space
The beliefs we bring to our work
Smart, Sustainable Innovation
We believe the next generation of iconic brands won’t just be sustainable — they’ll be smart, strategic, and deeply human. Our vision is a world where doing the right thing is also the most commercially successful path forward.
Authentic Leadership and Learning
We believe real growth starts with authenticity. By leading with integrity, curiosity, and care, we solve meaningful problems and lift others as we go — building stronger solutions for people, planet, and progress.
Building the Future, Together
We believe true change isn’t created by chance — it’s built by many. By combining imagination, ability, and shared vision, we unlock limitless potential and create a future shaped through collective action.
Meet the people behind the mission
Sam ensures members are supported in building businesses that define a new normal for the future of work. He’s passionate about lifelong learning, the creative arts, community, and creating positive impact.
Simon leads the product development at WONDR - deciding on the priorities and roadmap for our platform. Enjoys football , skiing, and would love to see more of the world.
Jemima builds strong relationships with members, helping them stay engaged and succeed. She anticipates their needs and works closely with Instructional Design to shape new content and programmes.
Eleanor builds and manages Guide relationships, ensuring they deliver high-quality content that helps founders de-risk and grow. In her free time, she creates stained glass art.
Mandie designs and delivers a monthly schedule of content that directly supports product founders’ goals and challenges, continuously improving it based on founder feedback and data.
Izzy transforms our content into engaging learning materials that drive awareness, traffic, and community growth.
Meghan designs platform experiences that make learning fun and intuitive, drawing on research to deeply understand user needs. She loves her dog Goose, playing guitar, building things, and talking about design.
Announcements from WONDR
Introducing Our C-Suite Leadership Program
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