Emily Deacon
Fractional Head of Sales and Growth for Impact-Driven Start-ups
If you're doing the sales, delivery, strategy and everything else -
this sprint helps you build the system that brings leads in every week (without burning out).
Emily Deacon
Fractional Head of Sales and Growth for Impact-Driven Start-ups
Majd Alaily
3 × Founder & Experienced Fundraiser
Stephanie Melodia
10+ years of startup expertise. Trusted by Soho House, LinkedIn, Web Summit, & more ✨ Host of Top 20 Business Show 🎙
Your outcomes:
Trust your Sales Strategy
- A Plan you can Trust: Build a clear overview - start to finish - on how you want to acquire, onboard and deliver to your clients
- Your MVP customer: Identify who you want to get as a lead + know how to approach each person, that serves their needs (not yours)
Create Consistent Awareness
- The Right Messaging: Resonate with your IDEAL Customers through clear messaging that inspires action
- Find your Customer Easily: Build a simple process to find leads in the right channels
Engage Authentically on Discovery Calls
- Understand who to influence: Map the stakeholders and find the ‘linchpin’ to your sale; 10x your chances of the close
- Negotiate with Confidence: Learn the techniques to handle objections and negotiate, whilst you build relationships in a meaningful way
WONDR exists to support you, in doing the work that others say can’t be done.
You’re not just chasing revenue - you're building something that matters.
And that comes with pressure, uncertainty, and doubt.
We’re here to back you. We believe in you:
Mission-led businesses deserve to scale, not stall
The founder journey is brutal - and nobody should do it alone
Execution matters more than talk
Clarity beats chaos.
If you’ve ever felt like the outsider in a world of business-as-usual,
we’re here for the crazy ones who imagine a better future.
You’re an Impact Founder building a B2B model
You're responsible for the sales function and you need more quality leads
You feel overwhelmed and stretched with your current sales process
Not serious about making sales.
This sprint is for founders who need sales momentum, not those who are just “seeing how it goes.”
Looking for a copy-and-paste playbook.
We don’t hand out magic templates - you’ll build a sales engine that fits your business and your personal style.
Just wanting theory without doing the work.
If you’re not ready to roll up your sleeves and test in the real world, this isn’t the place.
Building something that harms people or planet.
We only back founders who care about creating positive impact - profit with purpose.
Join a cohort of 20 other impact startups - super personal and tailored to your needs.
Leave with more meetings booked and a solid process you can repeat weekly yourself.
October 2025 Cohort
Working for over 12 years in creating high-performing sales engines and partnerships to drive revenue lines. Emily’s specialisms are working with climate-focused entrepreneurs and impact driven businesses with a B2B approach. Emily’s approach covers three distinct areas that
A) Transform the foundations of businesses to build a solid base you can rely on
B) Grow to supercharge the sales systems you implement and
C) Longevity to establish solid measures, leadership and developing a positive company culture.
Majd has 15+ years of experience driving growth for startups and global brands.
He’s advised 20+ ventures on B2B sales, GTM strategy, and fundraising. At Google, he led $50M–$100M ARR portfolios in biz dev and partnerships. As a founder, he grew a SaaS product to 970K MAUs organically. Facilitated 100+ GTM workshops and is trained in Stanford d.school, IDEO, and is a certified Design Sprint Master. From idea to execution, Majd helps founders build, launch, and grow faster - with practical strategies that deliver traction, clarity, and investor readiness.
Stephanie's has vast first-hand experience in entrepreneurship; after running her own business for 100+ startups, now mentoring/consulting founders and having interviewed 60 (& counting!) entrepreneurs on her Top 20 Business Show Podcast.
Brands like Soho House, WeTransfer, and NOI TechPark have trusted her to energise their teams.
Her insights are drawn from a decade of experience in entrepreneurship herself, including her own award-winning company and Top 20 UK Business Show, where she's interviewed top entrepreneurs like Simon Squibb, Ranbir Arora, Maxine Laceby, Simon Franks, Andy Ayim MBE, Hannah Chappatte, and Dimple Patel to unpack what truly drives success.
With over £2M raised from angel investors and a decade in startup culture, Sam brings hard-won experience in scaling early-stage ventures.
He's developed four different SaaS models - spanning subscriptions, B2B, partnerships, and memberships - and brings sharp strategic insight into financial modelling, investor comms, and board governance.
His experience in leadership blends business rigour with emotional intelligence, helping teams stay grounded, aligned, and growth-ready. Sam supports founders to navigate complexity with confidence and build high-integrity, high-performing businesses.
Mandie's spent over 15 years in content development and as a Founder herself.
First, innovating in the classroom, then to e-learning, then to digital content-driven businesses grow through strategic learning design, instructional programs, and creative campaigns. Her specialty? Spotting the blind spots that slow growth and turning them into practical, results-driven strategies that deliver on your KPIs & ROI.
Literally work with Guides to execute effectively.
Candid, no-BS conversations with people who've done it
Join regular peer sessions to solve shared challenges
Join a cohort of approved founders; share insights, lessons learnt and 10x your execution
Gavin Taylor
Founder of Dot & Lola
Tatiana Maino
Impact Founder & CEO @ Oocca
AYANA AMES,
Founder of AM.A-Line Collections
Scattered & reactive → to focused & strategic about who matters most in B2B sales.
Generic messaging → to person-specific, benefit-led language.
Uncertain voice → to credible, confident communicator with a crisp pitch.
Inconsistent visibility → to steady, life-aligned presence that builds trust over time.
You don’t just get tools; you’ll become the kind of founder who knows exactly who to target, what to say,
and how to keep showing up until you win.
When you join, you'll shape all of the experience around your revenue goals and OKRs for your business. It's all directly related to what you're working towards - what your business needs.
All of the content and experience connects to your workflows, so you fit this into the goals you have for the week and month.
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What's the cost to your business from not becoming the leader you need to be?
What would the value of 1 or 2 more warm leads be to your business?
Increase your business valuation with investors?
Raise your next fundraising target?
Establish yourself in new markets?
Expand your mission for systemic and industrial change?
If you’ve ever felt like the outsider in a world of business-as-usual, we’re here for the crazy ones who imagine a different future
You’ll be matched with a dedicated success partner who’ll help you achieve your ROI:
No contracts – stay because it works, not because you’re locked in.
Pay in 3 instalments – spread the cost across 3 months.
Money back guarantee – if it’s not working for you, you walk away with a full refund.
Step 1 - Secure your seat
Take advantage of the early-bird deal and secure your spot to build better B2B sales outcomes. Money back guarantee.
Step 2 - Personally onboarded by Founder
Book a 1:1 with Sam (CoFounder of WONDR) to meet in person and we’ll talk through your KPIs to ensure your goals are at the centre of your experience.
Step 3 - Fit everything around your schedule
We’ll introduce you to the platform to fit all the sessions and content into your calendar, for ease of access and convenience in your day-to-day workflows.
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You don’t need to “figure it all out.” You need a place where execution meets support.
👇 Apply now to join the next intake.
(We cap each cohort to keep it personal.)
Everything you need to know before (and after) joining WONDR.
We’ve packed £1,000s worth of Guide, Coaching and Founder support into a one-off £299.99 fee. For the first 10 people we’re offering a discount at one-off £150 in return for feedback and testimonials on how well it worked.
What would absolute clarity and confidence on generating quality leads, every week and month, mean to your bottom line?
£150 to 5x your chances of converting sales monthly for the rest of the year? 1 new customer would probably return the cost of this Sprint in the first quarter.
Yes. You have a money back guarantee for 7 days from when the sprint starts. No friction or challenge - we’d just ask for feedback on where we can improve.
Sure you can. However - as you know - every moment of doubt, bad move, mistake or knock back can cause delay and procrastination. Leading to the chance of burning more cash at the end of the month without any real progress.
If you’re confident you’ll make the progress you need until the next monthly burn; good on ya’ and we’re cheering you on!
If you want to maximise your chances of success, improve the quality of your decision-making and potential - then we’re here for you.
In 5 days you’ll have a growth system designed to your personality and habits; that you can maintain consistency and belief in to make sure you achieve your goals.
Totally get it. This is why we don’t really like the term ‘community’.
We believe in networks; people on the same journey as you, tackling the same challenges, sharing advice and knowledge so that you can learn from each other and make progress towards shared goals.
Plus, you don’t have to spend time here. It’s your support system - with trusted, approved impact-driven founders, serious about making progress happen.
Absolutely. We can produce VAT invoices for your business, wherever you are in the world, so that management can recover the cost of your learning and development.
If you’re a Founder or C-Suite Leader, we’ve put a template together to inform your board of the benefits of this investment - Asking the Board for a WONDR Membership. If you’re an senior exec, we’ve also put a template together for how you could ask your business to cover the fees - Asking Management for Learning & Development
By being part of the course, you’ll also get access to £10,000s worth of discounts on software, productivity tools, sales tools and work spaces. Check out the type of discounts you could access here - WONDR Discount Marketplace.
WONDR members use this to offset any course costs with reducing operational costs in their business with this marketplace.
WONDR is all about active learning amongst cohorts. We host sessions to develop skills and mindset training, from a range of formats:
🎓 Workshops - similar to seminars of 15-20 people with a mentor for professional insight and peer discussion.
🎓 Masterclasses - larger discussions from very experienced professionals who can share expert understanding with Q&A towards end.
🎓 Talks - these are typically like presentations on deep topics that people want to listen to whilst on the move, like a Podcast, or treat more as a lecture for taking notes.
🎓 Book Clubs - more casual and informal discussions to understand new material, news, research… oh and of course books
🎓 On-demand - libraries of recorded lessons and course material are unlocked for when you can’t make the live discussions
🌎 Peer to Peer - we help introduce you to Founders who are tackling similar issues and challenges so that you can learn from a trusted network of support.
We’re also actively working on additional initiatives to reduce our environmental footprint and ensure our platform aligns with the kind of future we all want to build. Ask us how!
Yes, you’ll have a direct line with daily support - 5 days a week, to the team on WONDR. Plus, every two weeks we’ll have check-ins as to what outcomes you’ve achieved, what blockers you’re hitting and a peer-network to unlock each other towards shared goals.
We understand that the future is personalised and action-orientated. We believe in a direct approach to build pathway that’s unique to you.So, we want to make our learning experience as tailored to your needs as possible.
Feel free to always send a note to communityteam@mywondr.co if you’d like to ask more about the experience.
We take your privacy seriously. Unlike traditional platforms, we’ll never sell your data. Your information is secure, encrypted at rest, and handled with care. You can see more in our privacy policy here.
