In a world where the pace of technological advancements often overshadows their environmental impacts, Lisa Rabone, the founder of Concept Zero, is determined to bridge the gap. With a mission to embed sustainability into decision-making processes, Concept Zero is leading the charge in transforming how businesses approach their environmental responsibilities.
From Data to Sustainability: Lisa’s Journey
Before founding Concept Zero, Lisa built her career in data strategy, serving as a business analyst, project manager, and eventually, head of data. Her passion for information and its transformative potential led her to an executive MBA program. It was during this journey that she discovered a striking fact: the carbon footprint of data surpasses that of the aviation industry.
This revelation became the turning point for Lisa. If flights were doubling every 18 months with 50% of the seats unfilled, there would be public outrage,” she explains. Yet, the invisible nature of data often hides its environmental impact. For Lisa, understanding these nuances sparked a purpose-driven mission to educate others and champion change.
What Is Concept Zero?
At its core, Concept Zero is a consultancy that helps decision-makers incorporate sustainability into their processes. From finance and marketing to procurement, Lisa provides fractional advisory support to empower organisations to measure their impact and make better-informed decisions.
“Concept Zero is about being the voice of the planet in boardrooms,” Lisa shares. “No decision is ever 100% perfect, but by factoring in human, planetary, economic, and digital intelligence, we can drive meaningful change.”
The Challenges of a Digital Society
Lisa’s research highlights the hidden environmental costs of digital technology. For instance, 60-80% of data collected is never used, yet data volumes double every 18 months. A single Instagram post, she notes, can have the same carbon impact as leaving a lightbulb on indefinitely.
While digital tools bring inclusivity and accessibility, Lisa stresses the need for balance. “We can’t stop flying or switch off the internet, but we must consider the cause and effect of our actions to create a more sustainable future.”
Lessons Learned and Advice for Founders
As a founder, Lisa’s journey has been filled with both triumphs and challenges. Her proudest moment? Finding the perfect name for her venture: Concept Zero. “It sums up everything I’m about and what I aim to achieve,” she says.
When asked about advice for aspiring entrepreneurs, Lisa emphasises the importance of passion. “You need to be deeply passionate about what you’re doing,” she says. “There will be financial hardships, long hours, and missed opportunities, but that love for your mission will keep you going.”
Looking Ahead
Concept Zero’s mission is clear: to make sustainability a cornerstone of business decisions. Lisa’s journey is a testament to the power of purpose and the impact of sharing knowledge. By challenging the status quo, she’s paving the way for a future where environmental considerations are integral to organizational success.
Final Thoughts
Lisa’s story is an inspiring reminder that change begins with awareness and commitment. For founders and decision-makers alike, her message is clear: “Take a moment to think. The smallest steps can lead to significant impact.”
If you’re ready to start your sustainability journey, Concept Zero is here to help—one thoughtful decision at a time.
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